Welcome to my 1st JUMP Media Services blog post. I'm excited to start this ongoing dialogue, and I hope you enjoy it.
So, you've heard some rumbling about the future of video marketing, but perhaps you're not fully convinced. Let's get right to some stats, and then I'll share my thoughts on the subject.
Krystal Overmyer, writing for SkyWord, cited a 2014 survey where 59% of consumers stated a desire to watch branded video content... but only 25% of marketers saw it as a top priority.
And the trend isn't just in the consumer space.
According to Forbes Insight, 59% of senior business executives would rather watch a video than read text-based content. 75% of executives told Forbes they watch videos on business websites at least once a week, and 45% have gone on to contact the vendor after watching a video.
Even way back in 2010, things were moving toward video as preferred content. That's when a Forrester Marketing survey found that when a video was included in a marketing email, the click-through rate increased by 200% to 300%.
I could cite numerous others stats, but you get the idea. Video marketing is here; the technology to produce it is quickly getting better and more affordable, and smart marketing professionals are imagining new ways to utilize it every day.
So, you can just have your sharp, young intern grab a DSLR and start filming, right? You could. But you may be disappointed with the result. Regardless of the technology, a quality video relies heavily on the talent and experience of the videographer. Some of the biggest issues we see with in-house projects are a lack of a lead-in or call to action, poor lighting, little or no thought given to background or spacing, and sound quality. This last one is critical, and can easily turn an otherwise decent video into a true disaster. Video length is also important; I think I've used enough stats for today, but will include information on that subject in a future post.
Well, how'd I do?
If you'd like to discuss this subject, have feedback about our site or my blog, or have questions about JUMP's video production services, please give us a call or post a reply below. I'd love to hear from you.